Much of the impression that customers or users have about a company comes from the official website. Before they start to read the contents, the first thing that their eyes will grace is the overall aesthetics where they can make inferences about trustworthiness, credibility, and whether they like you or not. First impressions matter and your website is no exception. In fact, it only takes 0.05 seconds for users to form an opinion about your site.
This is why a simple, multifunctional theme matters. And it is for this reason why most WordPress users are using various theme frameworks. You might have seen a lot of articles and reviews in the web developing community and digital marketing agencies in NYC on “Genesis,” “Headway,” or “Thesis,” but how do you even start to understand these? How will you use it on your website if you have no idea what they do?
Simply put, WordPress theme frameworks make web design efficient through a parent and a child theme. The parent holds all of the functionalities of your theme while you can add custom styling to the child without affecting these important features. Inversely, if you are performing an update on the parent theme, the child theme will not be altered. Nowadays, the web dev world offers other frameworks than the parent-child type. You can also choose a standalone theme with advanced feature sets and API, or you can opt for plugins that are compatible with your default theme.
Developers are using frameworks because it accelerates the whole design process. Because of the functionalities and customization options in the package, they no longer have to code every single thing so it is great if you want to boost your website but you do not know jack squat about coding.
Community and developer support
The most popular frameworks, especially the paid ones, have incredible theme developers and community behind them. If you are just beginning and you need a crash course on how to use it or you simply want to learn more about coding to optimize your framework, choosing a theme with a huge community will be an advantage.
Functionalities are all set and ready to use
Your website will be viewed on different devices, and you will need to input a separate code for your site to work properly on each one. Having a theme framework packed with built-in widgets and other user experience-optimization features lets you efficiently accommodate visitors in every device without the trouble of repeating the dirty work.
Efficient development process
If you want your site/s to go live in the soonest possible but you do not have the time to do hands-on work, much less learn it, having a feature-packed theme framework will do the trick.
You can never go wrong with popular frameworks here. Good frameworks contain well-written features that all adhere to the WordPress coding standards. One way to guarantee a premium quality framework is to hear from the users themselves.
Your knowledge about anything website will certainly improve over time so having a flexible framework that allows you to perform upgrades effortlessly is of prime consideration. This flexibility comes in the form of options screens and application program interface (API).
You NEED to sit down and read up
To maximize the theme framework you purchased with your hard-earned money, you have to learn to operate it according to your needs, and that means you have to start with the ABC’s. Learning the basics alone can take a lot of time.
Though this may not affect you or your website that much, some theme frameworks are bursting at the seams with functionalities and badly-written code that you might not even need in the first place. This unnecessary baggage can take a toll on your server.
Limited customization options
Frameworks often have limitations, and if you do not know how to override updates, you might depend on the developer to execute necessary changes. This can be frustrating especially when using free frameworks as they are rarely updated for lack of funding.
Premium frameworks are usually offered in subscription basis so you might have to shell out every year to keep it. It can be daunting if you are only using it on a personal website where you do not generate any revenue.
Before taking the leap, it is important to know if your purchase will fit your budget and your site’s needs. Before clicking subscribe, make sure you have already factored in the following:
• Cost – does it fit your budget?
• Interface – Are the settings easy to understand and use?
• Functionalities – What features do I need for my website?
• Skill requirement – How much coding do I have to learn to make this work?
• Flexibility – Will it allow me to make significant changes in the future?
• Customization options – How hard would it be to make changes myself?
• Support – Can I ask someone (or few) for help?